domain namessite promotion
marketing strategy
articles
Covering some of the more general aspects of establishing a business web presence.
Article: Choosing a domain name
On the Internet, your name is both your identity and your address. How to create associations between
them.
July 2002 - S.B.
Article: Site promotion
Approaches to make your site, and therefore your business, more Web Visible.
July 2002 - S.B.
Article: Internet marketing strategy
What objectives should be set when establishing a web presence and why a web site needs to be considered
within business strategy.
August 2002 - S.B.
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