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design process
To achieve our aim of providing you with a web presence that complements your business strategy and reflects your style, we follow a clear and carefully considered process. This is designed to make it easy for you to use our design and development services and allows us to take care of the many technical and creative details. Also to offer the greatest convenience to clients, many of our services are available as fixed cost packages.
Initial concept
The initial concept for your web site is identified bringing together the broad aims for the site, your style and content requirements and establishes if you already have any suitable copy (text content) or graphics materials. Your domain name choice(s) are identified and if possible, registered. One of our team goes through these points with you by telephone, email or in person and from this a design brief is created.
- Understanding aims
- Identifying style
- Identifying content
- Identifying domain name(s)
- Register domain name(s)
- Outlining design brief
Design and creation
Once the essentials are established, we design the look of your web site's pages, how they link together and how they should work.
Copy (text content), logos and images are adapted from your supplied materials such as brochures and integrated within the pages. Where required we can provide new copy writing, logo design, graphic and digital photography services at additional cost.
- Page layout
- Colour scheme
- Typography (text style)
- Navigational structure
- Integrate copy (text)
- Integrate logos and images
- Interactive features
- Site approval
As a fundamental part of the design and creation, your web site's pages are optimised to obtain favourable search engine rankings.
To make sure the details are right, you have the opportunity to approve your site and request necessary changes before it goes fully live on the World-Wide-Web.
Publish
Having created your site, it needs to take its place on the World-Wide-Web and be known by its domain name. We make the necessary hosting arrangements and set up email accounts for your business.
- Register domain name (if not registered already)
- Make site active on WWW
- Set up e-mail accounts
Promote
To encourage visitors to your new site requires a combination of online and off-line marketing. We undertake Internet search engine submission of your carefully optimised pages on your behalf to get your site known. Guidance and tools are available to you to integrate your marketing efforts and track progress within our client password protected area, the memberzone.
- Search engine registration
- Marketing guidance materials
- Marketing checklist